The Client Goal
KINKY Beverages is a parent entity over several large liquor brands such as KINKY Cocktails and KINKY Liqueur – among others. KINKY came to Nativ3 seeking a redesign and consolidation of all their brands into the one, unified, KINKY Beverages website. The website was to have several interactive elements that matched their fun and frisky slogan, “Tomorrow’s Stories Start Tonight®”. The site was to also have a comprehensive tool to input, manage, and search for a large database of their KINKY recipes. On top of all that, the KINKY site needed to have a separate portal for their trade partners – who use the website to get sweepstakes, discounts and order information. This was a giant undertaking and we were privileged to be a part of it.
Our Role in the Project
How KINKY Beverages Reached their Destination
At the end of the day, KINKY got an amazing digital asset developed. The site saw an organic traffic increase of over 3000% from the redesign and deployment JUST from having better page structure, a unified brand, and better user experience. The comprehensive recipe tool on the site was cutting edge in its algorithmic and filtering process, and can now house over 10,000 recipes. The KINKY Trade Page also allowed for KINKY’s vendors and partners to easily access their relevant materials. All in all, KINKY expanded their online footprint through have a comprehensive web development strategy from Nativ3.