About Us2019-04-04T10:10:28+00:00


adjective  |  na·tive  |  \ˈnā-tiv\

of, relating to, or characteristic of the indigenous inhabitants of a place or country; especially as distinguished from strangers, foreigners, colonizers, etc.


Many use the term, but very few can claim to live in their subject matter, know it, own it, and, in fact, to be indigenous to it. Nativ3 was formed by indigenous people of the digital world, who are well-equipped to help your business navigate its land. We are a Minneapolis-Based Digital Marketing firm, assisting business clients worldwide with their digital products, problems, and processes. Paying homage to our founder’s United Houma Nation heritage, Nativ3 was founded with the mission of being leaders in digital strategy and implementation who partner with small to medium-sized businesses to maximize their ROI in web technologies. With nearly two decades of experience, we provide custom solutions that pay dividends.

Headshot of Jon Crappel

Jon Crappel


Headshot of Max Rymer

Max Rymer


headshot of Aaron Upin

Aaron Upin

Digital Marketing Strategist

Dominik Ruch

Project Manager

Nick Solheim

Director of Business Development

Craig Waldron

Web Development Manager

Molli Slavin

Content Strategist

Dear Reader,

You are passionate about your business, the products and services you provide, and the customers you serve. Your message has an audience. We are are serious about those as well, and our audience is you. The services and strategies you read about here are the same techniques we use in-house. Truthfully, you’re probably reading this now because we’ve been able to effectively find you on the internet and draw you here. We take our own medicine.

We provide the mechanism to bring your message to your audience at the right time, through our suite of digital marketing services. Our firm is dedicated to serving our clients in an open and honest way, and we commit ourselves to your business’s success through the world of digital. Should you utilize our expertise for your business, you can expect a dedication, tenacity, and fearless approach to ensure your success. Your competitors are using digital to accelerate and promote their brand; we will outwork, outmaneuver, and outsmart their strategy. We know the land. We were born in it. We belong in it.

WE AREMinneapolis Web Design, Development, and Digital Marketing

Jon Crappel's Signature
Jon CrappelFounder and President
Having spent most of his professional career working in technical fields, Jon has honed his craft in web wizardry over the past decade. He loves what he does and wouldn’t be doing it if he didn’t. He is passionate about using technology to impact life and business — his and that of his clients. Jon is also passionate about Gumbo (and most other foods), so don’t be surprised when he invites you to lunch.

Jon is married to Teri, and they have five kids together — Jonas, TJ, Johanna, Jon II, and Kenirose. In addition to being a digital native, he’s also a Native American from Louisiana. In 2011, Jon packed up his family, moved to Minneapolis to go to school, and upon his graduation in 2014, decided to stick around. He is delighted to call Minneapolis home.

Max RymerCEO
Hailing from Green Bay, Wisconsin (future clients, please don’t hold it against him), Max got out of his mom’s house and moved to the Twin Cities 8 years ago. Max met his wife, Elsie, in college, and they have enjoyed living in the Edina/Bloomington area for the better part of four years with their young son, Harvey.

Max has immersed himself in the development and digital marketing world his entire professional career, working at Dex Media, Spyder Trap, and several agencies throughout the Twin Cities. He is a contributor to the iHeartRadio podcast network and a former legislative candidate in the Southwest Metro of the Twin Cities. Max’s passion is driving return on investment digitally to business with limited budget to larger corporate clients – regardless of industry.