What Exactly Does a Web Developer Do?

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While it seems obvious that a web developer does exactly what their job title implies, there’s more to the job than just writing code. They are an integral part of creating an online presence for your company that draws in customers and keeps them there long after they’ve bought your product.

Web Design

A web developer’s primary job resides in creating stunning websites that combine art and science into one beautiful product.

A great developer will take your company’s brand and create a home for it. Using your colors, logos, and designs, they’ll piece together code that keeps your message at the forefront of a visitor’s mind, raising customer awareness and showcasing the products or services you have to offer.

The main goal for web design is to help your website stand out from the crowd. It can be easy to get sucked into the idea that cheaper is better, especially if you’re a small business owner. While build-it-yourself companies offer competitive pricing, they also put very little on the table in regards to personalization. It doesn’t take a very perceptive customer to notice that you’re using the same theme or layout for your site as hundreds, if not thousands, of other companies selling a similar product to yours.

Becoming a unique, welcoming, and innovative site helps you set yourself apart and become an oasis for the customer seeking the products that you have to offer.

eCommerce

Web designers can also help you design your digital marketplace. When a buyer is viewing your product, there are some very distinct things that they’re looking for: an assurance that their information is protected, descriptions and images of the product, and an intuitive checkout system that doesn’t require too many chances for them to reconsider their decision to purchase.

Your eCommerce site also gives you the chance to do further marketing. By giving time and attention to the creation of attractive landing pages and compelling calls to action, you can leave the heavy lifting to the web developers and focus on doing what you do best.

From product search to checkout, your web developer is creating an opportunity for your customer to spend money with your business and enjoy the process every step of the way.

Mobile Apps

Mobile commerce is growing exponentially. According to Statista, 51% of shoppers use their mobile device to complete online sales. If you don’t have a mobile application capable of providing your customers retail-on-the-go, you may be missing out on sales.

A web developer can create the beautiful, functional apps that work quite the same as eCommerce sites. They’re not just for shopping, either. Developers have designed all of your favorites, from your banking app to the app you use to track your steps. No matter what market you’re in, a mobile application creates opportunities for your customers to engage with your business even when they’re away from home.

It’s an invaluable addition to your current lineup of customer service resources.

You’re Always in Control with NATIV3

No matter what you’re seeking from a web development company, NATIV3 has solutions that can help you find success on any platform. Our proven client-team communication process means that you always know what’s happening with your website. We work tirelessly to ensure that you’re completely satisfied, from start to finish.

Still wondering what NATIV3 can do for your company? Check out some of our work in our online portfolio or visit our Facebook page to learn more about what we’re doing for businesses around the country.

You can also contact us for inquiries, consultations, or just to say, “Hey!”

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