For those of us who are less tech savvy, hiring the right person to establish our online presence can be more difficult than for those who are knowledgeable about the online world. One of the first steps in closing that gap between the people who understand and the people who don’t is understanding the roles of two of the most important people in your journey towards crafting and online presence: the web designers and the web developers.
Web designers are trained in the aesthetic of the website. They are often graphic designers who have a focus in web-based art. While most web designers have some knowledge of coding, they focus their energy on the art of a website. Your designers will usually have experience with photo editing, creating color palettes, and even designing the logo for your brand. Interestingly enough, part of their job is also putting together a typography palette that supports both the functionality and the aesthetics of the site.
When you’ve decided that your website is outdated or needs a makeover, the web designer and developer will have to work together to create all elements necessary for a successful website. The easiest way to assure that both parties are capable of working together is to hire out from the same company. In this case, it is likely that they have worked together before and can present you with a portfolio of their work.
Check out NATIV3’s impressive suite of services for those interested in taking their website to new heights. We offer services in design, development, and digital marketing. All of these come together to push your online presence forward to new audiences and potential clients.