As of June 2017, a whopping 22% of the world’s population is on Facebook. This further breaks down into 72.4% of people in North America using the site. It should be no question, then, why most businesses make it a priority to pointedly market to demographics found on the social media site- There’s huge potential for market penetration. The savvy business owner knows better, though. Outside of your standard array of Twitter, LinkedIn, Instagram, and, Facebook, there exists a whole world of demographic-specific social channels that make the perfect platform for selling niche products.
A great place to start is Reddit. With nearly 900,000 subreddits or forums dedicated to one particular topic, this social media platform offers a page for nearly any business or service to find people who are passionate about the latest and greatest products available in the field. From there, you can find more specific sites made for the sole purpose of connecting with others who are interested in exactly what you’re selling.
Another excellent place to start marketing is Behance. Here, you can create a portfolio of work that will showcase your talents, especially if you’re a designer or a creative entrepreneur. Behance helps you create galleries of your work, whether it’s showing off the prototypes for your latest product or you simply need a safe home for examples of your online work. From there, you can share out links to your Behance portfolio in the more mainstream social channels and encourage followers to check out your other work.
While it may seem obvious, starting a business page on Yelp is one of the best steps you can make towards controlling your online presence. While most wouldn’t think of it as a social media platform, it is, in fact, a place for like-minded individuals to gather and discuss their thoughts on the businesses that they interact with every day. Establishing a professional, friendly, and responsive business page there can help you regulate the comments and criticisms that inevitably come with owning a company.
While there are thousands of social media sites out there, sometimes the thought of controlling even one can feel overwhelming. That’s where Nativ3 comes in. We can help you curate an online presence that attracts customers and establishes your company’s voice, no matter which of the social channels you choose. Contact us for more information on social media content packages and to find out more about how we can help your business put its best foot forward.