Target email is one of the most effective ways to grow your customer base. Time and again, it’s proven itself a valuable investment in your company’s success. In fact, some the statistics surrounding email marketing are staggering:
- There’s a 1044% ($44) return on investment (ROI) for every $1 you spend on target email marketing.
- Open rates are at their highest on mobile devices, ever. As of 2016, 68% of marketing emails are opened on cell phones or tablets. That’s up 47% from 21% since 2012.
- 320% more revenue was generated with automated target email.
Want to get in on your own target email marketing campaign? We’ve put together a list of 5 dos and don’ts that can help you get started. Nothing is better than having an expert at your side, though. Nativ3 Web Development and Digital Marketing offers services in email marketing campaigns that can jumpstart your journey to increased revenue and relevance.
DOIncorporate email signup forms often and artfully. Have an amazing ebook that you want to share? Bring customers to a landing page that requires an email for the download to start. Create pop-up ads offering 20% for an email address to new site visitors. Make the customer feel like they’re getting a little something for nothing. Providing an email address is free, but they get a bonus just for sharing.
DON’Tsend out generic emails to every customer on your mailing list. Use segmentation software to create demographics, then tailor-make emails for each one. For example, if you’re selling swimwear in preparation for summer, you’re not going to want to send bikini discount codes to every age of lady in your contact list. Predicting and understanding the typical wants and needs of your customers is a requirement.
DObe a little personal. Track what users are looking at in your storefront, then send personalized emails offering discount codes, free shipping, or a small gift with purchase. Use first names and keep the offers specific to the items that they were already seeking to buy.
DON’Tsend out emails en masse to every subscriber. Sending automated emails at 7:00 AM to greet the early risers on the East Coast means that your West Coast subscribers are getting emails at 4:00 am. These are unlikely to be opened. Stagger your target email list, so that everyone receives their emails at a time when they’re most likely to be opened.
DOalways ask that a second (or third, fourth, even fifth) pair of eyes scan your email before you hit send. Avoid an embarrassing spelling mistake or formatting issue. Check for proper grammar, spelling errors, and broken links. Have a few people around the office who you can rely on to get the automated emails first, so they can report back on what it will look like when the customer opens it. Doing so keeps your emails professional, intentional, and well-put together.