Social media sites can be tricky terrain to navigate. Businesses, both small and large, have to strike a careful balance between being personal and human while maintaining professionalism. Finding that middle ground means access to potential customers and the chance to remarket to loyal fans.
Finding the time to manage your social media presence can be difficult, too. Anyone who’s started a blog (personal or professional) with grand ambitions to post on a schedule can find that those plans can easily fall to the wayside. When there are client relations, profit margins, and inventory to think about, social media feels pretty low on the totem pole.
Making your presence known and loved, though, pays dividends, and it doesn’t have to take a long time. Working with experts in digital marketing, like those at NATIV3, can take a major helping of extra work off your plate. We eat, sleep, and breathe social media marketing, leaving you more time to focus on your business.
1. Stay Accountable
Like any business-related task, it makes sense to create a plan that ensures your social media department is held accountable for posts and content. Create a social media strategy with biweekly check-ins. It’s going to take a while to start to resonate with your audience. Don’t give up if you’re not seeing the results quickly. Maintain the charted course, celebrate hitting small goals, and keep going until you’ve seen the results that you were looking for.
2. Follow the 80/20 Rule
Television wouldn’t be very fun to watch if it only consisted of commercials. The same rule goes for your social media presence. A good rule of thumb is to post 80% content, 20% promotion. Your content is going to, of course, be relevant to whatever you’re selling, but it’s not going to focus on actively pushing for purchase.
Let’s get meta for a moment– This post wasn’t necessarily created to convince you to hire NATIV3 for your digital marketing services (we wouldn’t be mad if you did, though). It was created to help businesses run successful social media sites. It’s certainly relevant to our business, and it clearly got your attention. When you’re creating content, think about what people are really seeking. They’re looking for solutions, information, and helpful hints to the problems that your product or service addresses.
Technology is constantly bringing new and exciting ways to spread your message. Don’t be afraid to play with these tools! Ten years ago, the 65 and older demographic didn’t spend a lot of time on YouTube finding recipe videos. Nowadays, they’re on social media watching the latest video from their favorite home chef. People want to experience everything that your marketing team has to offer, even if it takes them a little while to warm up to it.
There has to be a level of faith in your demographic, no matter who they are. It’s not easy to market to people who are constantly being marketed to. You have to trust that they’re going to engage in your content, so long as it’s creative, eye-catching, and worth their time. Don’t be afraid to seek fun new ways to market yourself. You might find yourself with a whole new demographic of fans impressed with your willingness to try new avenues.