In a world packed to the gills with complicated technology, minimalism can be a sweet relief from the din of flashing graphics and complicated codes. Simple website design captures the essence of your business without resorting to the typical marketing strategies that can overwhelm the senses and dull your visitor’s ability to focus on the main reason that they are on your site. Keeping it clean can keep your clients interested.
It breaks down like this: Imagine that you’re driving your vehicle through a carnival. You’re avoiding pedestrians, craning your neck to look at the rides, smelling the delicious scents of cotton candy and popcorn, all while dealing with your children screaming in the backseat because they’re excited to play the games and win that big stuffed unicorn that they’re begging you to look it.
That’s a little like what your brain feels like when you visit a website packed with images, videos, colors, sound, and text. There’s only so many pieces of information that we’re able to process at once, and anything over that threshold is distracting.
Room to Breathe
When a website is clean, it is refreshing to the mind. Proper use of white space with contrasting colors draws the eye to the product and nothing else. It gives our brain room to breathe and take in exactly what it is we’re looking at. Including relevant information in concise sentences helps consumers gather more information about whether or not they’d like to purchase your product. Doing so in a font that is both aesthetically pleasing and non-offensive to our cognitive abilities can help even more.
Of course, not everyone understands how space, typography, color, and content come together to create something beautiful. That’s where web developers and designers step in. With real-world training in what your typical customer likes to see, plus a toolbox of resources generally not available to the average Joe, you’ve got a major ally in your fight to create simple website design without sacrificing the image of what your company’s all about.
Looking to clean up your act? NATIV3 would love to help every step of the way. Check out how our website combines beauty with crispness into a webpage that gets the job done. We can do the same for you. Contact us to get started.