Search Engine Optimization, or SEO, is the process of optimizing your website content, so that search engines will recognize and rank it. An SEO expert can help you improve your search rankings and drive readers to your website. Here’s what that process looks like:
1. They Conduct Keyword Research and Know How to Use It
Search engine optimization begins with keyword research. When your customers and clients type a search term into Google, it returns results that are likely to satisfy the needs of the searcher most sufficiently. This process can be relatively difficult, as it is a careful balancing act of recognizing how people are most likely to search for terms related to your site, but without competing too much with other sites that have also optimized for that keyword. This can be as simple as wording your keyword as “restaurants in Minneapolis,” instead of “Minneapolis restaurants.”
2. They Develop Content to Target The Best Keywords
Once the keywords for your site have been determined, your SEO expert will then begin building content that works these keywords in, while still being relevant and interesting. Search engines have a high return rate for results that thoughtfully use key terms in blog posts and page content. Having thoughtfully curated blog content means that once a reader is on your site for the content, they are more likely to stick around for the product or service.
3. They Distribute Content Through Various Marketing Channels
Finally comes using this content to market though your social media sites. Creating a social media following that is interested in reading your content goes a long way in marketing. Combining text, images, videos, and links into posts allows your followers and friends to see when your new content comes out and share it with friends. That means your word-of-mouth advertising is going farther than ever before.
SEO is one of the least expensive and most effective marketing tools out there. Ready to see your blog content ranked higher and read more often? Get in touch with the experts at NATIV3. Our years of experience and access to amazing SEO resources means that you’ll see results fast.