Crafting your marketing strategy is not one-size-fits-all process. It requires careful consideration of your business’ current reality. Working with professionals in web development and digital marketing can help you get one step (or several!) closer to becoming a household name.
Depending on where you are, who you’re selling to, and what you’re marketing, there are countless factors that go into planning an effective marketing strategy. While these approaches may not work for every business out there, it’s a good place to start.
If you’re searching for something a little more personalized, check out NATIV3’s approach to digital marketing. We’ve helped dozens of clients find their niche in the online marketplace.
Social Media Marketing
If you’ve ever scrolled through a social media site, which is likely because 65% of the adult population has, you’ve seen social media marketing. It comes in many forms, some more obvious than others. Of course, there’s the ads on the side of Facebook that change according to your cookie data and the direct sales links on videos advertising products, but there’s more than one way to skin the cat.
Many Instagram advertisers have found their calling by posting daily updates that hardly seem like an ad at all. Some of your friends and acquaintances make money by using brand name hashtags, even if they’re just posting a casual photo. That guy from college who seems really into the latest trend in business casual wear? Probably doing a little social marketing.
The value in this approach is that it meets your consumers where they already are. Whether you were searching for a new lipgloss or not, you were probably going to scroll through Instagram today. It also creates more space for the word-of-mouth approach, in which the people in your circle are recommending products that they love. We constantly seek out recommendations from family and friends when shopping around. Why not make suggest your site before customers even know they want your product?
Tell Your Story
If you’ve ever taken a speech or marketing class, you know that ethos, pathos, and logos play a huge role in your ability to persuade customers to purchase your product. Storytelling appeals to a person’s pathos, or empathy, without resorting to outright emotional manipulation. Ever seen those sad dog commercials? It’s not effective. When you guilt your consumers, they’re more likely to flip the channel to avoid the emotional experience.
Instead, approach this marketing strategy as a chance to get on the same level as the consumer. Your business consists of mothers, fathers, brothers, sisters, and friends. It’s easy to get lost in the landscape of advertisement, where everyone is selling you the “next big thing.” Make your business more approachable by opening up and sharing the real-life experiences that your company encounters.
Storytelling often takes a two-pronged approach. On the one hand, you’ll want to tell the story of your business, your product, and your dedication to solving whatever problem your product fixes. NATIV3 uses this approach on our website— We want our clients to know that we understand the field of digital marketing because we’re passionate about it, not just because we want to make money.
On the other hand, you can also approach it by sharing non-business updates. Did your CEO just have a baby? Did a salesperson adopt a puppy? Whatever positive, humanising stories you can share, you should do so. Not only does it give a face to the company, it also allows clients to feel a personal connection to your business.
Get ready to be astounded: 294 billion emails are sent and received every single day. That number is staggering. With 7.3 billion people in the world, our inboxes are flooded with an average of 40 emails. It can be easy to dismiss email marketing, with the idea that your business will get lost in the shuffle. Working with professional digital marketing agents, though, can help you stand out from the crowd.
Email marketing is one of the easiest and most effective forms of online marketing. Data shows us that 91% of consumers use email at least once a day, 77% of consumers prefer email for marketing communications, and 66% of consumers have made a purchase as a result of an email they’ve received. For every $1 you spend on email marketing, you’ll get an estimated return of $44, but only if it’s done correctly.
Timely and relevant emails that urge your customers to click links, read content, and ultimately buy products can rocket your sales up quickly and economically. If you haven’t considered email marketing, you’re missing out on a major piece of the pie.
Ready to tame your digital landscape? The digital marketing experts at NATIV3 have over 2 decades of experience curating personalized and effective programs that increase your sales and make your website woes a thing of the past. Chat with us to learn more about what we’re passionate about and how that passion translates to results for our clients.