Social media site marketing can be the most impactful step that you can take in spreading information about your company. According to TechCrunch, one of the leading technology media sites, Facebook has 2 billion users as of June 2017. Combining the reach of Facebook with other social media platforms means that your company is reaching a huge percentage of the world’s population. Marketing correctly, though, is an art that requires dedication and practice.
Part of creating a social media site marketing is deciding which platforms you’re going to use and what you’re trying to accomplish with your campaign. We go into the benefits of each site in next week’s post, because you should have a clear idea of what message you’re trying to send before you ever hit “publish.”
That starts with deciding what image you want to create online. Most businesses will find that putting forth a warm and inviting profile with a personal touch does wonders for their customer interactions. Social media can be a blessing and a curse if it’s not handled correctly. Every platform is filled with hundreds of thousands of companies, so standing out amongst the mob is imperative. Invite your customers to message you, leave reviews, and share their stories about your product.
While that’s all fine and good for your best days, it takes an even more delicate touch to handle the bad days. Every company has faced an angry customer, whether it was user error or a mistake on your part. Handling these communications with grace and finding a hasty resolution can be mitigated by having an open line of communication through social media channels.
Nativ3 is eager to help our clients create the image the image that both brings new customers in and keeps return customers interested. Get started today shaping the social media profiles that work for your company, not against it, and don’t forget to check out our post next week on marketing appropriately on each platform.