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Setting SMART Goals

In this 5 part series on planning your digital marketing campaign strategy, Nativ3 will guide you through each step of this complicated, but worthwhile, process. Crafting the perfect campaign strategy takes time, patience, and money. Even more than that, to be successful, it requires a plan. If you’re completely new to digital marketing, start here or here to read more about shaping a content strategy and building marketing strategies, then come back and join us for more details.

Outline Your Marketing Goals

Before you spend a single dime on marketing, you need to have a very clear plan for what your money is going towards, what your company would consider “success,” and how long you’re going to keep your campaign active. One of the best ways to assure that your goals are meaningful is using the SMART goal setting method. Often used in data-driven environments, like schools, SMART goals outline why you’re doing what you’re doing and what you’re going to do to be successful.

SMART is an acronym, which stands for Specific, Measurable, Attainable, Relevant, and Timely. Your goal should be written in such a way that specifies how it is remaining true to the aforementioned list. Check out the chart below to learn more about writing better SMART goals.

Once you’ve written your SMART goals, it’s time to move on to setting a budget. Read more next week about spending money to make money, or read more about digital marketing in our blog archives!

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SMART Goal Step How to Write It
Specific Think about the who, what, why, when, and how of your goal. Ask yourself what exactly needs to be accomplished, who’s going to be involved, and how you’re going to get there.
Measurable Use data to track your success. If you want to increase sales by 20% over the next year, you need to look at both a) your current sales, b) what a 20% increase would be, and c) how often you’re going to check your progress.
Attainable Perhaps the easiest piece of writing a SMART goal is determining whether or not it’s even possible. If your goal sounds too good to be true, it’s not attainable.
Relevant Be sure that your goal aligns with the trajectory of your business. If it’s not relevant, why are you doing it?
Timely Give yourself a deadline. Deadlines keep you accountable and provide more data than you may have had previously. If you’re looking to grow 20% in a year, but you do it in 8 months, you can start to adjust your goals to reflect your abilities.

Once you’ve written your SMART goals, it’s time to move on to setting a budget. Read more next week about spending money to make money, or read more about digital marketing in our blog archives!

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