Email remains one of the most effective ways of reaching your target demographics, but businesses must tread lightly. According to marketing research group Radicati, 205.6 emails are sent every day. With 2.6 billion email users, that means that people are averaging 80 emails a day. It’s easy to see why your marketing email could get lost in the shuffle. Curating effective email blasts is an art that can’t be taken lightly. Otherwise, you’ll be wasting time and precious resources on something that isn’t improving your market presence.
First and foremost, you have to be committed to the practice. Just as you wouldn’t expect that showing an ad once and expect customers to come pouring in, you have to be committed to running marketing email blasts. Because great business use every opportunity to gather data, remaining on top of your campaign means that you will get valuable information about the time of day that people are most likely to open your messages, as well as what demographics are more inclined to click on your offers.
You should also keep your emails short and sweet. There aren’t many people who want to read a wall of text when they open their email, especially if they’re bombarded with messages everyday. Your main goal should be to grab their attention, get to the point, and keep them interested. If you’re linking to a long-form post or narrative, include a small snippet in the email, with a link to the the longer piece.
Finally, never forgot your call-to-action and feature it prominently. What exactly do you want your readers to do after they’ve opened your email? If you want them to follow a link, say that. If you want them to check out a new product, link it. If you want them to take a brief survey, offer a small token of your appreciation. Your email should have a purpose, otherwise your readers are unlikely to see the point in continuing to receive them.
Nativ3 can help you set up effective marketing email blasts that will have your customers not only opening your emails, but taking the steps to cash in on what you’re offering. Give us a call to find out more about this service and how it can help your small business grow.