To the untrained eye, a website is a website: some text, some pictures, a few forms and it’s done. But what makes some sites more valuable than others lies beneath the surface.
The saying goes that you get what you pay for, and when you save money by designing your own website, you’re missing out on a valuable investment in your company.
Websites are the face of your company. Their entire purpose is to make visitors feel something about who you are when they visit. Without experience in how design, colors, white space, and images work together to create emotion in the viewer, your website is a moot point. Sure, it hosts your storefront, but are you really selling the idea that you’re professional, trustworthy, and unique in your field if your drag-and-drop website looks like everyone else’s?
Like a complicated recipe, so many ingredients have to come together perfectly for your website to leave a good taste in your visitor’s mouth.
Imagine that you’re hoping to prepare an incredible beef wellington for a dinner party. There are over a dozen ingredients, prep time takes nearly an hour, and total time for cooking is two hours. It’ll cost you about $80 to make this meal, plus you have to get ready for the party while the food is cooking.
On the other hand, you could hire a professional to make it for you, and serve it, for $200.
While true that you would pay $120 for the same meal, you would save time, resources, and frustration, and probably pull off an all-around more successful dinner party because of it. Baking a beef wellington is kind of like building a website. It’s complicated, it’s expensive, and it’s delicious, especially when a professional handles the hard work, and you get to enjoy the fruits of their labor.