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Creating a content strategy is no easy feat. It requires commitment to weekly writing, along with a dedication to using data-driven research to decide which path is the next right move for your company. Too often, companies feel that their content strategy isn’t working, when really it comes down to thinking more about the people that you’re creating the content strategy for.
Learn more about finding your niche market here and read on to discover the most important questions to ask as you build your strategy.
1. Who is buying my product?
Before you ever set your fingers to the keyboard, you need to figure out what your particular group of customers or clients want to see. While baby boomers are more likely to respond to a classic content strategy, like direct mail, millennials and generation x is going to want their content online and interactive.
2. How are my competitors creating content?
If you need ideas for content strategy, start by exploring the web pages and social media sites of your competitors. They’re in the game for a reason, or they wouldn’t be much competition at all. Exploring their content as if you were a customer interested in their product can give you valuable insight to the methods that work without you having to start from scratch.
3. Can you improve the content you already have?
In most cases, when a business comes to us seeking out solutions for their content strategy, they’ve already tried to get one off the ground in the past. Often, this content can be optimized by experts who understand what makes content great. Being willing to work with your web developer to shape pre-existing content into fresh, new content saves you time and money.
4. How will you share your content?
If you’re not on social media, it’s time to get there. While organic search results can be valuable, you’re more likely to be seen and shared if you’re creating social media content that attracts attention. This is especially true if you’ve already got a loyal fan base and you offer promotions for sharing your material. Chances are that they’re happy to do it.
5. How often will you post?
Setting a schedule for your content means that your customers know when and where to look out for fresh material from you. It also helps keep you honest in your content strategy. Skipping weeks happens to everyone, but knowing that you have a schedule in place to help you get back on track can keep missed content from building up to quickly and becoming overwhelming.
NATIV3 can help you craft the content strategy that works best for your company and the people that are reading your content. We’ll address these questions and more as we take a multi-faceted approach to getting your name into the hearts and minds of your customers. Check out our blog to see more of what we do.