SEO ain’t easy.
In fact, it’s perhaps one of the most challenging parts of running a website, if you care at all about being seen online. And these days, who doesn’t?
Without a keen eye pointed towards SEO rules and expectations, you’re missing out on a huge portion of your consumers. Fortunately, there is an abundance of online resources that can help you build out an SEO strategy that goes beyond posting once a week on social media.
Here are 10 of our favorite resources:
Websites are great tools for extensively researching one, particular topic. Sites dedicated to SEO will often come complete with tutorials, expert opinions, up-to-the-minute news on changes to ranking algorithms, and other resources to explore.
When you are ready to try out something new or understand a general concept about search engine optimization, these websites are a good place to start:
At the heart of SEO is the idea of creating content focused on a “keyword.” Put simply, keywords are the terms that your demographics are searching for. Unfortunately, it’s not as simple as using keywords like “radio” and “books.” Too many other websites with bigger followings and bigger budgets have already dominated the simplest of keywords.
It should come as no surprise that huge names in the industry like Barnes & Noble and Amazon are at the forefront of that particular search term:
So, what’s a humble local bookseller to do?
Using SEMRush, you can hone in on much more specific search terms that are being used by people interested in whatever you’re selling.
For example, Googling “buy local books” gives me results for websites that are much smaller in the book world than Google Books or Books-a-Million. Instead, I get results for a couple of really small (and really cool!) bookstores in my area that would have never ranked if I kept my keyword as broad.
Perhaps more importantly for the businesses focused on e-commerce, I also got results for websites that can help me find the books that I’m looking for and order them online.
Figuring out the right combination of words is like discovering a secret code. For people with little experience in SEO, it can seem impossible to crack. SEMRush makes the magic happen by providing you with comprehensive lists of keywords that will up your Google rankings and help your website be seen.
It makes the hard part easier, so you can spend more time focused on creating incredible, unique content that is going to draw customers into your website.
Pricing: Premium accounts start at $99.95/month, but you can get 10 free results a day if you sign up.
Search Engine Land
If there was a Wikipedia for SEO and SEM, Search Engine Land would be it. In addition to providing a plethora of information about every topic in the SEO galaxy, the site is well-organized and constantly updated.
One of my favorite features is the “Sections.” While the homepage compiles all the latest information into one news page, the sections split the information out into specific categories. Yes, the search bar does basically the same thing, but you have to know what you’re looking for in order to find it.
Instead, users can pop over to the “Google” section to find a comprehensive list of Google news or the SEO section to see information specific to that topic. Because the site is packed to the gills with info, it can help the overwhelming amount of resources feel a little more digestible.
But that’s not all! In addition to a constantly refreshed news page, they also offer standby resources that will always come in handy. The comprehensive SEO guide can help you “master the science of SEO,” while their compendium of webinars, reports, and white papers can help you hone your skills once you’re ready to take your learning to the next level.
The website also hosts several conferences a year that you can sign up for right through their website. The Search Marketing Expo, or SMX, is a world-renowned series of workshops that travel all over the globe to bring “a firehose of tips, tactics, and strategies; 70+ unique sessions covering the topics that matter most: SEO, SEM, agency operations and management, local search marketing for multi-location brands, CRO, analytics, attribution, content, video, mobile, local tools, and beyond.”
Pricing: Completely free! You don’t even have to create an account to access the majority of materials.