The Client Goal
Safaris with a Heart came to Nativ3 as an upstart non-profit dedicated to providing trips to people across the country to help benefit Tanzanian businesses. Nativ3 built Safaris with a Heart’s website to cater to those looking for an ultimate travel adventure, create personalized adventure safaris, Kilimanjaro mountain hikes, and cultural immersion experiences, and generously redirect company income to fund Tanzanian charitable causes on your behalf.
When the site was launched, the real work began: building awareness and getting new tour customers through digital marketing efforts. Their mission needed creative, placement, and strategy in order to target both B2B clients and larger cohorts of individuals.
How NATIV3 Blazed the Trail
Utilizing Facebook advertising and hyper-targeted campaigns, Nativ3 built a comprehensive lead generation and awareness program to help drive new corporate accounts and group accounts
for tours. Nativ3 would need to generate new creative assets, rapidly A/B test several audience variables, and measure themselves strictly by the amount of new corporate bookings through Safaris with a Heart.
Despite a noble mission, the average price tag for each trip was several thousand dollars. Nativ3 needed to ensure that the audience we created was relevant and that they also had the financial means to afford a trip and contribute to this cause.
Within three months of their campaign starting, Safaris with a Heart had 60 new inquiries and dozens of new trips booked.
Nativ3 effectively conveyed their story, reached thousands of new people, developed hundreds of different ad combinations, and effectively took Safaris with a Heart from an idea with a website to a legitimate non-profit business operation.