Careers at Nativ3

Digital Marketing Strategist

Be a part of a smart and talented team aiming to add significant value to our clients’ organizations. You’ll have an opportunity to work with a growing firm and a great roster of clients providing valuable digital marketing solutions through email, SEO, paid search, and social media. Our company environment is fast-paced, collaborative, rewarding and fun. We tend to educate and foster growth instead of micro-manage.

Required Skills

Bachelor’s degree or equivalent education
Minimum of 2-4 years experience as a Digital Marketing Fulfillment or Management, preferably at an Agency
Ability to thrive in a fast-paced environment handling several ongoing tasks and projects
Strong writing skills, able to generate SEO-centric copy and act as final proof-point for reports
Must be able to perform and create Social Media and Paid Search Audits and Online Marketing Briefs
Understanding of digital marketing best practices within B2B and B2C landscapes
Experience learning, handling and optimizing several content management systems
Thorough understanding of common web & interface conventions
Thorough understanding of digital marketing, the social media landscape, and current trends
Multi-task oriented, strong organizational process, time & project management skills
A constant drive to work with both development and online marketing. Utilize existing talents and strength-based efforts to build public resources which will acquire national and industry-wide recognition
Must be detail-oriented and able to multi-task on multiple projects at once
Flexibility and an ability to work in a fast-paced, deadline-driven environment, while staying positive and upbeat
Strong leadership skills in order to oversee direct reports as well as interact confidently with senior management and staff – including development and execution of search/social strategies
Ability to quickly learn new software tools
Ability to work with others and collaborate across the organization to achieve goals

Job Duties:

Work to become an expert on in-house processes, procedures, and systems – along with developing and forming company procedures based on best practices and previous experience. We want YOU to help form our company and get in at the ground floor.
Manage marketing campaigns across multiple channels, including email, SEO, paid search, and social media
Lead strategic brainstorming sessions on strategy development, process and campaign execution for staff and clients
Work with existing client accounts and the account team to plan, execute and report on current projects, campaigns and retainers
Strategize with existing and new clients to grow their business by illustrating available solutions and the value of Nativ3’s services
Ideate, lead and contribute to department process and documentation
Be the catalyst for new SEM/SEO/Paid Social Media strategies, features and opportunities
Take a cooperative role in the development of processes and best search marketing/social media practices across the agency
Develop online marketing plans to supplement traditional marketing efforts & stay on top of industry trends
Manage projects, time, and people efficiently and display excellence in business communications, both written and verbal, internally and externally
Assess capacity and determine scalability and staffing recommendations
Develop industry thought pieces on trending topics that can be used to build the awareness of the agency and our search marketing department, on a regular basis

SEO & Paid Search:

Have a deep understanding and insatiable passion for SEO, SEM, and social media
Working knowledge of various coding languages including HTML, CSS, JavaScript, PHP and popular content management systems
Be familiar with inbound marketing and sales platforms such as InfusionSoft, Nutshell CRM, SEMRush, and Moz
Have experience in creation & testing of A/B landing pages and CTAs
Oversee and execute set up and management of Google AdWords/Bing Shopping, Remarketing, Video and Text Ad campaign
Possess or be willing to gain certifications in Google AdWords, Google Analytics and have a strong background in Google Tag Manager and Analytics tracking code implementation & integration, along with Facebook Pixel Configuration.
Assist with client reporting including Google Analytics analysis, regular client reporting meetings and ongoing strategy review
Drive strategy and growth within existing paid search retainers
Fluent in all things related to lead generation, CRM, email marketing, user experience, and engaging digital content
Factor SEO and SEM best practices into all project development, social media campaigns and online content
Provide support to SEO & SEM teams for all ongoing web projects, including new site launches, page refreshes, site re-designs, and analytics tools implementation and CMS rollouts
Ensure that all aspects of web content, meta tags and descriptions, page titles, and canonical URLs are optimized for keyword and semantic content research/strategy
Review site information architecture/UX, front-end code, and back-end infrastructure to improve SEO and conversion results

Email:

Responsible for overseeing all aspects of email marketing campaigns, distribution lists, distribution schedules and initiatives, including email workflows through InfusionSoft – Nativ3’s automation partner.
Ensure email marketing best practices around deliverability, frequency, measurement and content
Experience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities and campaign design
Previous experience managing an email marketing program and using web analytics, preferably Hubspot or InfusionSoft
Email copywriting skills and experience
Knowledge of email marketing best practices (e.g. how to improve deliverability, how to best personalize email content, email template design, creating strong calls-to-action, writing compelling subject lines, etc.

Social:

Possess or be willing to gain Facebook Blueprint Certification
Oversee and execute strategies around social media content, paid social media, and management team for all social platforms including but not limited to Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram
Manage social media team and implement standards for improved communication, process efficiencies and cross-functional training
Manage and assess social media opportunities for current and incoming clients
Work collaboratively with clients & internal team to ensure key messaging is consistent with brand campaign strategy and relevant in social media platforms
Oversee the administration of paid social advertising strategy across all social media channels
Execute, monitor, and optimize ridiculously effective paid social media campaigns.

Digital Marketing Strategist Application

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Nativ3 does not discriminate against any employee or applicant for employment because of race, color, creed, religion, status with regard to public assistance, sex, marital status, age, sexual orientation or national origin. We do not discriminate against any employee or applicant because he or she is a disabled veteran, recently separated veteran, other protected veteran, or Armed Forces service medal veteran in regard to any position for which the employee or applicant for employment is qualified. Nativ3 does not discriminate against any employee or applicant for employment because of physical or mental disability in regard to any position for which the employee or applicant for employment is qualified.