The Definitive Guide To SEO In 2023
This is the ultimate guide to search engine optimization in 2022.
And let me be clear about something:
This is NOT your average “SEO in 2023” predictions post.
Yes, I’ll cover the most important SEO trends this year.
But you’re also going to see new strategies that are working great right now.
So if you’re looking to improve your SEO next year, you’ll love this updated guide.
Chapter 1
Core Web Vitals:
According to Google, core web vitals became a ranking factor in 2021.
And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update.
(Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.)
Let’s dive in.
Core Web Vitals: What You Need to Know
Core web vitals are a set of three specific web page experience metrics that Google considers super important:
- Largest contentful paint
- First input delay
- Cumulative layout shift
How We Improved Backlinko’s Core Web Vitals
When Google announced their upcoming page experience update, I realized that we needed to make a change.
You see, Backlinko’s load times were slow. Very slow.
No Heading.
When Google announced their upcoming page experience update, I realized that we needed to make a change.
New Heading here
You see, Backlinko’s load times were slow. Very slow.
Chapter 2
Google Passage Ranking
In 2020 Google announced a new search technology called “Passages”.
This feature allows Google to rank specific sections of a page (“a passage”) independently.
This feature is going to affect 7% of all searches, which is a massive number.
(To put that into context, Google Penguin only impacted 3.1% of all queries.)
Let’s see how to optimize for this new Google ranking factor.
Core Web Vitals: What You Need to Know
When Google announced their upcoming page experience update, I realized that we needed to make a change.
You see, Backlinko’s load times were slow. Very slow.
Custom Title
Optimize for Featured Snippets
According to SEMrush, 5.6% of all search results have a Featured Snippet.
And yes: Featured Snippets are stealing A LOT of clicks from the #1 spot.
(As I like to say: “#0 is the new #1”.)
The question is:
How do you get your content to appear in the Featured Snippet?
Well, that’s what this chapter is all about.
Core Web Vitals: What You Need to Know
When Google announced their upcoming page experience update, I realized that we needed to make a change.
You see, Backlinko’s load times were slow. Very slow.
Now It’s Your Turn
So that’s how I’m preparing for SEO in 2022.
Now I want to turn it over to you: Which strategy from today’s guide are you going to try first?
Are you going to publish more “Research Content”? Or work on improving your organic CTR.
Let me know by leaving a quick comment below right now.
