The Client Goal
The Yard was founded in 2011 by Morris Levy and Richard Beyda, two Brooklyn natives with backgrounds in entrepreneurship and real estate. Morris and Richard found that there were little options for flexible workers or companies who needed space but couldn’t commit to an expensive, long-term lease. The Yard approached Nativ3 to assist in targeted social media marketing to target young entrepreneurs and start-ups to fill their office spaces in 7 different markets. Nativ3 would employ paid, micro-targeted Facebook ads and high-converting landing pages to get new tenants for The Yard.
How Nativ3 Blazed the Trail
Nativ3 built out comprehensive Facebook campaigns for several different locations. We experimented with different ad copy, campaign giveaways and landing page experience. All in all, Nativ3 built 80 different ad variations, used multi-variant testing to determine which markets and entrepreneur personas were performing the best, and monitored campaign performance on an hour-by-hour basis. The results ended up succeeding all The Yard’s expectations.
4 months. Over 450 conversions. From Brooklyn to Washington, DC, Nativ3 helped The Yard fill space at a rapid pace. Targeting entrepreneur tenants, Nativ3 rapidly identified calls to action that worked well, secured new appointments, and helped The Yard reach near-capacity in 4/7 markets that we were tasked with. Facebook ended up being a remarkable platform for the Yard to market on, as it gave us the tools to target demographically and find solo-preneurs and startups quickly and efficiently. The landing pages were well-designed and led potential tenants to both submit their necessary information to get a tour and not be overwhelmed with how much information they needed to give. Nativ3 drastically reduced the cost per lead, drove high quality conversions through our campaigns, and ultimately helped The Yard expand their operation.
The Yard is a revolutionary co-working space right in the heart of Manhattan. CLICK below to learn more about how you can get things done in a premium space for a price that is right for your small business!
The Yard has a unique culture that fosters creativity and inspiration. CLICK below to find out how you can move your business to one of its co-working locations and be part of the thriving community of entrepreneurs that call The Yard home!
Welcome to The Yard! Featuring private offices and coworking in New York, Philadelphia, Boston and D.C, our locations are the place for thriving companies to find culture, community, and a space that reflects their keen sense of design. CLICK below to learn more!