The Client Goal
The Yard was founded in 2011 by Morris Levy and Richard Beyda, two Brooklyn natives with backgrounds in entrepreneurship and real estate. Morris and Richard found that there were little options for flexible workers or companies who needed space but couldn’t commit to an expensive, long-term lease. The Yard approached NATIV3 to assist in targeted social media marketing to target young entrepreneurs and start-ups to fill their office spaces in 7 different markets. NATIV3 would employ paid, micro-targeted Facebook ads and high-converting landing pages to get new tenants for The Yard.
How Nativ3 Blazed the Trail
NATIV3 built out comprehensive Facebook campaigns for several different locations. We experimented with different ad copy, campaign giveaways and landing page experience. All in all, NATIV3 built 80 different ad variations, used multi-variant testing to determine which markets and entrepreneur personas were performing the best, and monitored campaign performance on an hour-by-hour basis. The results ended up succeeding all The Yard’s expectations.