The Client Goal
Northern Scientific approached Nativ3 to help develop a plan that targeted providers and utilize social media marketing to sell more high-dollar medical equipment. The plan would have to be intricate, involve remarketing efforts, and capture people who were ready to buy and had the ability to make such decisions.
How Nativ3 Blazed the Trail
Nativ3 put together a comprehensive targeted social media and digital display marketing plan, which were oriented towards conversions. The high-dollar medical tables and equipment were to expensive to buy online without consultation. That meant, no matter what our plan was, it needed to execute to a conversion form or phone call. From there, Nativ3 would utilize multi-touchpoint attribution to gauge how much each piece of equipment closed for. The marketing mix would include targeted LinkedIn campaigns, paid Facebook advertising, and Google Display remarketing campaigns.
After an initial six-month long campaign, Northern Scientific saw a dramatic increase in inquiries. For tables that went for 4-to-5 figures, Nativ3’s campaign averaged $13 per lead! Over the course of time, Northern Scientific achieved a positive return on investment and made digital a long-term part of their marketing mix.
Your patients deserve the highest quality medical equipment possible. Northern Scientific specializes in providing healthcare providers with quality and affordable surgical tables. CLICK below to learn more.
We know the bond between doctor and patient is sacred. That’s why Northern Scientific only equips healthcare providers with the highest quality surgical tables. CLICK the link below to learn more and see if our tables are right for your practice.
When you’re ten hours into a challenging operation, we know that worrying about your equipment is the last thing you need to be doing. CLICK the link below to learn how Northern Scientific can equip your practice with high-quality surgical tables at a sensible price.
I worked with Jon and his team at Nativ3 on a project to design a scheduling website for our volunteer program at Ronald McDonald House Charities of Greater Washington DC. Jon was professional and collaborative throughout the entire process. I couldn't be happier with the end result. It has already made a huge impact on our ability to meet the needs of volunteers as well as the families we serve.