5 Tools That Make Search Engine Optimization Easy

So, we’ve finally convinced you that search engine optimization is worth your time. You’ve spoken with the experts and you’re ready to take Google’s algorithm head on. It takes more than willingness, though, to get it done correctly. Fortunately, there’s a wide range of tools available for every skill level. SEO checking tools are created by companies that stay up-to-the-minute with every Google update and craft their product in such a way that it helps you also respond to those changes. We’ve rounded up a list of a few of our favorites.

Google Keyword Planner

Accomplishing your SEO goals means nailing down a keyword strategy and Google Keyword Planner is a great way to get started. Google has a whole suit of business tools that can help you run your business more effectively online. When you look up words relevant to your business, like “flower shop,” Google will return a list of its most commonly found search terms. Using Google’s tools means that you know exactly what they’re looking for, and you can shape your content around it.

QuickSprout Website Analyzer

Neil Patel’s handy little tool, QuickSprout, quickly checks for errors on your website and finds ares for improvement. This tool is very similar to SEO Site Checkup, with the information presented a little differently. QuickSprout also offers online classes to help you improve SEO on the front end.

SEO Site Checkup

Like QuickSprout, SEO Site Checkup quickly runs your URL through their system and returns suggestions for increasing your visibility on search engines. We like this one because it gives you a “grade,” as well as tips catered to your specific site. It’s a neat little tool to gauge your improvement as you continue to work on your SEO goals.

Moz Local

For brick and mortar businesses, Moz Local can help you make sure that your customers are able to find you through local search on Google, Bing, and other search engines. Neglecting to put your verified phone number, hours, or address online can weaken your chances of being ranked and prevent customers from wanting to do business with you. This tool makes it quick and easy to prevent that from happening.

Yoast for WordPress

If you use WordPress as your CRM, Yoast is absolutely invaluable. It calculates your SEO score on all pages and blog content in real time, plus gives you step-by-step suggestions to improve it. You’ll never forget to include alt-text on your images or use your keyword in your meta-description again. Yoast’s simple red light, yellow light, and green light “grading” scale keeps analysis simple, but efficient.