4 Methods for Building Customer Awareness

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Becoming a household name is a tough job, but we know it’s possible. Think about what you ask for when you have a cut. Most likely, you ask for a Band-aid, not a disposable bandage.

While most businesses will never become so huge that their brand name is able to replace the generic name for a product (called proprietary eponyms), there’s still a lot that you can do to become a household name. Building customer awareness is your first step in creating a client fan base that keeps coming back for more.

It all starts with marketing. Creating a marketing strategy can take many different shapes, from curating social media posts to crafting the perfect email blast.

Every method attempts to get your name in the mouths and minds of potential purchasers. Without marketing, you’re never going to see the revenues that can keep your business alive. If you’re searching for a unique approach to marketing strategy, read on to find out more about 5 methods for marketing that you may not have thought of yet.

1. Facebook Contests

This one is simple (and a little sneaky)! Encourage followers to post an image or video that is central to the theme of your product. For example, if you’re a pregnancy photographer, ask for pictures of the best baby bump. Sell dog food? Host a cutest pooch contest. The possibilities are endless.

The key is to make the winning photo the one with the most likes. When your entrants into the contest share your post with their entry, you’re creating an opportunity for family and friends to see your business. If 20 people enter your contest, and each has 100 Facebook friends, you’re being exposed to 2,000 potential customers.

2. Referral Programs

Hulu, the massively popular streaming site, offers $10 gift cards for every friend that a member refers. For only $10, Hulu has now gained a recurring payment of $7.99 for the basic service. They’re out $2 on the front end, but get nothing but profits after the first month.

This is probably one of the most widely used, but also most effective, marketing strategies for building new customer awareness. Offer discount programs for those who can convince friends and family to sign up for or buy your product.

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3. Hiring Influencers

Anyone who’s been on Instagram in the last 5 years knows that influences have become a big business. Hire someone who already has a hefty amount of followers to create organic advertising for your product, and you’re looking at a massive influx of interest.

While most popular with health, beauty, and clothing products, a little creativity can go a long way. You must always be aware of your demographics, though. Selling compression socks on millennial-frequented Instagram won’t be your most effective marketing strategy.

4. Giving Gifts

It’s a fact that everyone loves free stuff. Whether it’s a drink koozie or a t-shirt, you’re sure to gain a few fans just for giving out a gift. It’s not uncommon for mortgage lenders to give new homeowners gift bags of branded goods, with everything from bottle openers to fridge magnets. Why?

People are going to be visiting that person’s new home in the near future, to wish them well and check out the new digs. If these items are out on counters and stuck to fridges, they’re now in the awareness of those visitors.

NATIV3 wants to help your business make the jump into modern digital marketing. We combine your physical marketing techniques with a fresh approach to online marketing. With excellent content and beautiful website builds, you’ll see yourself increasing visitors and making more sales.Contact us to find out more about taming your digital landscape.